Ramesh Dewan announces a breakthrough in SEO techniques for E-media

Ramesh Dewan, Chairman of NetMarket Ltd (owned by The Dewan Foundation of which Mr Dewan is a trustee) announced to the Webmaster Forum a breakthrough in Search Engine Optimisation (SEO) techniques for their E-brochure, E-prospectus and E-catalogue range. He stated that whilst only a very small number of companies worldwide can Produce E-brochures that are viewed by search engines such as Google as an individual website in their own right, they were now able to optimise for an organisations target market and not just their brand.

For example, a university department can now optimise their E-brochure to appear in the "natural" or "organic" search results for their subject matter, not just the name of their institution. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. Furthermore any SEO techniques that have been utilised up until now have been severely restricted by the production technical methods and content of the relevant "pages".

Ramesh Dewan was keen to stress that the class of techniques, known as black hat SEO or spamdexing, which uses methods such as link farms, keyword stuffing and article spinning are not employed in NetMarket's SEO work since that degrades both the relevance of search results and the user-experience of search engines.

The ability to distribute an interactive E-brochure, E-catalogue or E-Magazine online immediately via email free of charge is becomming increasingly popular with all types of organisations. Add to that no software downloads or executable files necessary. Then add realistic 3D page turning with interactive video, dynamic slideshows, audio and online booking services, and you have a winning formula.

"Our online solutions fully retain the print reading experience whilst extending digital enhancements to your brochures. This adds to any strategic internet marketing campaign since recipients can now enjoy immediate delivery / ordering, long-term archive access and enhanced response systems".

Established in 2003, Netmarket Ltd has evolved from and works with a group of companies that include two leading publishers with over 40 years of International marketing experience.

The concept behind Net Market is simple: The effective use of digital media to best meet an organisations marketing requirements and furthermore, to do this in a measurable, cost effective and timely fashion.

Ramesh Dewan stated that "the very nature of electronic publishing means that NetMarket as part of the Dewan Foundation is committed to eco-friendly endeavours. Increasingly important today as It enables you to make a major statement to your readers, shareholders, customers and fellow executives. Bottom line, if you don't need to print 000s of it on paper, then distribute it mechanically to 000s, why do it? The alternative makes both financial and eco-friendly sense. Why even print that email unless you have to".

Electronic Media has a clear edge over print media even if ‘new media’ (for example The Internet) is not included in it. Print media is more of a 'habit' with people and still caters to a sizeable population. But electronic media offers a lot of choice to people, especially to the youth (GEN Y), the largest growing segment of our population and more importantly, it has the ability to maintain the pace at which the preferences and demands of the Gen Y change. The shrinking readership of print publications perhaps is testimony to the changing media consumption pattern of the people today.

Obviously getting your e-publications to the top of the search engine results must play a vital role in any media's success. The commercial success of NetMarket Ltd will ultimately help The Dewan Foundation fund its projects in Asia and Africa.

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